Content, PR and SEO for SIMBA Chain

The system

SIMBA Chain sells an AI and blockchain platform to enterprise and regulated industries. From Polygrowth, in 2022 and 2023, I ran its content, PR and SEO as one system: blogs, PR, an education series and SEO-indexed posts on one calendar, with CTA placement and SEO anchors planned per piece. The reader was the enterprise buyer, so every piece led with a use case and a proof point.

The announcement

On 31 January 2023 SIMBA Chain announced its U.S. Air Force STRATFI award in its own post, a blockchain solution for the Air Force's supply chain. The announcement went out through the same calendar, with the press distribution and the follow-on content that put the award in front of the enterprise and defence readers SIMBA sells to.