Redesigning GTM: Multi-channel Web3 marketing with scalable content engines.
GROWTH MARKETING FOR WEB3
Outcome-driven execution and strategic positioning for founders, crypto teams, and enterprise-grade protocols.
Freename: Web3 Marketing Engine
SEO-driven GTM campaign that positioned Freename as one of the leading Web3 domain registry by emphasizing unique benefits such as lifetime ownership, multi-chain support, and monetization opportunities through royalties.
Driving user acquisition
Full-stack growth hacking with contextual KOL and PR content. Technical content documented the protocol’s domains to practical use cases, driving user engagement and adoption over 32.4%.
The campaign successfully ended after showcasing Freename as a profitable alternative in Web3 domains and digital assets.
The Mad Metaverse campaign followed a structured three-phase TGE campaign, culminating in a successful $10M airdrop.
TGE Buildup
Community engagement fostered across Discord, Twitter, and Telegram, while the marketing engine articulated the project’s vision and tokenomics. Surface content mapped across blogs, AMAs, PR, KOL, and explainers. The TGE saw the token minted and listed on exchanges, while the airdrop distributed tokens securely via whitelisting.
Post-TGE, the narrative shifted to sustained growth and utility while roadmap milestones were delivered to encourage long-term holding beyond speculation. Performance tracked through active wallets, holders, and transaction volume.
Tailored content engines that convert harder —from first impression to final conversion.
Full-stack GTM for SIMBA
Content architecture with blogs, PR, education series, and SEO-indexed posts elevating SIMBA's AI + blockchain solution. Positioned the brand as one of the first blockchain providers approved under a U.S. government-wide MAS contract, enabling expansion into defense, enterprise, and regulated industries.
Marketing Ops
Thorough marketing ops with a robust content calendar and schedule, CTA placement and SEO anchors, amplifying SIMBA’s reputation as a trusted blockchain partner and AI ecosystem for mission-critical applications.
SEO-driven content calendar systems that simplified complex oracle mechanics into accessible value propositions, securing recognition for API3 as a scalable, community-governed alternative within the oracle space.
Structured Campaign Expansion
Tailored GTM campaigns that reframed the project from a technical oracle provider into a credible challenger to centralized, incumbent systems; highlighted the transparency and efficiency of first-party dAPIs, innovations such as Beacons, and risk-mitigating Service Coverage for users and stakeholders.
