Polygrowth
Growth systems for Freename, Mad Metaverse, API3 and SIMBA Chain
Growth systems for four Web3 clients, with user acquisition up 32% and a token launch that raised $10.5M.
- Role
- Marketing Strategist (contract)
- Years
- 2021 to 2023
- Result
- +32% acquisition
- +32%User acquisition across the portfolio
- 4Clients with their own growth system
- $10.5MRaised at the Mad Metaverse TGE
The system
Polygrowth is a Web3 growth agency. From 2021 to 2023 I built and operated growth systems for its clients, including API3, Freename, SIMBA Chain and Mad Metaverse. Each client got SEO infrastructure, a content pipeline and a PR distribution workflow, and user acquisition across the portfolio rose 32% through systematic growth experimentation and channel optimization.
Freename
Freename sells Web3 domains. The SEO-led GTM led with three benefits a buyer can act on: lifetime ownership, multi-chain support, and royalties on the domains a user mints. Technical content documented the protocol's domains through practical use cases, and creator and PR content carried the same story into the channels where buyers already were. The campaign closed with Freename established as a profitable alternative in Web3 domains and digital assets.
Mad Metaverse
Mad Metaverse launched its token, and I ran the three-phase campaign behind a TGE that raised $10.5M. Before the TGE, community building ran across Discord, Twitter and Telegram while the content engine carried the project's vision and tokenomics through blogs, AMAs, PR, KOL placements and explainers. At the TGE the token went live on exchanges and the airdrop went out through a whitelist. After it, the story moved to utility and roadmap delivery, so holders had a reason to stay past the speculation. Active wallets, holders and transaction volume were the scoreboard.
API3
API3 builds first-party oracles. A content calendar system turned oracle mechanics into value propositions a non-specialist could act on, and the campaigns reframed API3 from a technical oracle provider into a credible challenger to centralized incumbents. First-party dAPIs, Beacons, and Service Coverage carried the story, with risk mitigation as the argument for users.
SIMBA Chain
SIMBA Chain sells an AI and blockchain platform to enterprise and regulated industries. The content architecture ran blogs, PR, an education series and SEO-indexed posts on one calendar, with CTA placement and SEO anchors planned per piece. The reader was the enterprise buyer, so every piece led with a use case and a proof point.
One method, four clients
Four clients ran on the same method. A schema for the content, a pipeline for production, a distribution workflow for PR, and experiments measured across channels. Mad Metaverse pointed it at a token launch and the other three at acquisition. The figures above are what that method returned.