Executing localized automated campaigns for trading systems.
LOCALIZED OPS REGIONAL GROWTH
Designed for localized growth and driving Bitazza's presence across the MENA region as the go-to venue for expert traders.
Localized SEO + content engine
Redesigned Bitazza's approach towards localized SEO, building a market expansion stack that extended its brand reach across the Thai + MENA regions.
Pre-wired retention funnels
Mapped keywords with internal tooling, ecosystem messaging, and SEO-driven trading landing pages that converted harder —structured once and shipped across all regions.
The Freedom Passport campaign was a pivotal GTM initiative that directly correlated with a significant increase in our user base, from 350,000 to 600,000. The strategy was to create a robust market expansion stack by localizing campaign assets for regional audiences.
All assets distributed through a multi-channel approach, including collaborations with KOLs, securing high-impact media placements, and integrating product-linked entry points to drive organic discovery and adoption.
Data showed an increase of over 17% in bounce rate and a 12% uplift in signup conversions. All coin pages were indexed through a multi-surface indexing strategy.
Behavioral tooling
Bitazza news and all coin pages SEO audited through by internal ops instead of external handlers, saving costs thousands in vendors expenditure.
